WHERE TIME CONNECTS US ALL
FROM COLLECTORS TO CURIOUS MINDS —WE'RE BUILDING A GLOBAL COMMUNITY OF WATCH LOVERS. DISCOVER TRUSTED BRANDS, AUTHORIZED DEALERS, AND THE STORIES BEHIND EVERY TICK.
FROM COLLECTORS TO CURIOUS MINDS, WE'RE BUILDING A GLOBAL COMMUNITY OF WATCH LOVERS. DISCOVER TRUSTED BRANDS, AUTHORIZED DEALERS, AND THE STORIES BEHIND EVERY TICK.
We are a global platform created to educate, entertain, and connect the watch community. Our mission is to be the trusted directory for all things watches, showcasing collections, connecting consumers with brands and authorized dealers, and curating global watch content.
While direct purchases aren't available on our site, we provide links for secure shopping to our brand's premium partners. For those seeking a personal touch, our store locator can guide you to nearby authorized dealers where you can explore their collections and enjoy tailored service.
Our commitment extends to working with local businesses and renowned
manufacturers, ensuring authenticity.
Furthermore, we are dedicated to positively impacting society by partnering
with outstanding nonprofits and seeking more local organizations to support.
Get involved, discover the ideal timepiece or accessory, and help shape the
world for future generations.
TIME IS NOW!
CREATE A WORLD FULL OF GIVING WITH US
Challenge #1
The Challenges of Finding Reliable Watch Education Platform
Watch enthusiasts are increasingly challenged to find reliable, educationalplatforms to enhance their knowledge about timepieces without sales pressure.
Challenge #2
Independent Jewellers: Battling E-Commerce Shifts
Independent jewellers are encountering challenges due to shifts in the watch distribution
landscape and increasing competition from e-commerce giants.
In the past decade, the watch distribution landscape has transformed, impacting how timepieces reach consumers. Independent jewellers now face competition from e-commerce giants and evolving educational platforms, which once focused on content but now sell directly. Despite some platforms offering online shopping,they emphasize the importance of in-person trials. (e.g. Milton, K. (2022)‘How Seeing Your Dream Watch In Person Can Change Everything’, Hodinkee.)
Solution #1
CONNECTING A NETWORK OF AUTHORIZED DEALERS (AD) WITH WATCH ENTHUSIASTS
WatchDNA serves as a platform that connects a network of jewellers with watch enthusiasts, fostering a community of knowledge and appreciation.
Solution #2
Learning Without the Sales Pressure
The platform focuses on educating visitors about timepieces without the pressure of sales, offering multiple pages with the latest brand communication and online editorials, creating an enriching experience for enthusiasts.
Solution #3
FEATURING aficionados
We are dedicated to building a vibrant community of watch enthusiasts, offering a platform where the art of horology is celebrated through stunning visuals and engaging videos. We provide links to delve deeper into the content of these exceptional creators.
In recent years, we saw an urge for online platforms, opening their own brick & mortar stores, realizing that even though having an online presence is now mandatory for brand awareness, in-store purchases represent more than 93% of annual retail sales (E.g.Stats Canada, 2024).
store locator
find your local AD
WatchDNA includes a store locator, enabling enthusiasts to find personalized, in-person experiences with local jewellers, ensuring authenticity and supporting the community.
Seamless Shopping
Direct link to authorized DEALERS & brands
We secure links from partner AD & brands websites to ensure a seamless and trustworthy shopping experience.
"Experiencing a brand in its physical store is an immersive journey where every detail, from design to staff interaction, embodies the brand's essence. In this environment, customers can engage with the brand's DNA, fostering emotional connections and loyalty that online experiencesmay lack."
Premium Package Features
In addition to our free listings and media coverage, our premium partner packages offer enhanced exposure designed to showcase your craftsmanship, highlight your passion, and share your story with our global community of watch enthusiasts.
Educate, Entertain & Connect
We aim to create a comprehensive platform that highlights all watch brands and their trusted network of authorized dealers, all listed in our directory.
Free listing for Brands & Jewellers
Free product listing for brands
Free Collection Comparison & Wish List
Free media coverage for brands
Free Product Review
Our platform is not an e-commerce site. We do not sell products
Additional advertising opportunities available
BRAND Free Features
BRAND Premium Features
DEALER Free Features
DEALER Premium Features
Dedicated Page
Product Listing 🔗
Brand page
Direct to brand site & store locator
Product Review
Home studio
Discount on Pro Studio
In Store Option
Editorial & Event Coverage
Premium Visibility
Home page rotation
Store locator
Store Locator & Brand Filter
Community Engagement
Promote your timepieces with our community!
We’ll tag you on socials!
Promoting your top 5 Authorized Dealers
Premium Package Cost
Our base Premium package is intentionally priced to remain accessible. We believe in allowing every brand and authorized dealer to benefit from our platform.
The annual fee is set at 500, based on your local currency.
(If the local currency is not widely used internationally, the fee will be applied in USD.)
Authorized dealers
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Low investmentThe base Premium package applies per location. Have more than 5 locations? Let’s discuss how we can collaborate to promote all your stores.
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Customized store profileShowcasing all brands represented in your boutique, supported by curated content, imagery, and storytelling.
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Showcase your store on a commission-free platformPresent your boutique and brands without transaction fees or sales pressure.
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Leverage the platform to reach a wider audienceIncrease your visibility among local and global watch enthusiasts actively researching trusted dealers.
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Share your passion and promote your expertiseTell your story, highlight your know-how, and connect authentically with the WatchDNA community.
brands
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Showcase Your Authorized Retail PartnersShowcase your authorized retail partners by increasing their visibility and guiding watch enthusiasts to official points of sale. The base Premium package includes up to five (5) authorized dealers with visibility through our Store Locator, with the option to upgrade to Premium featured dealer pages. Have more authorized dealers worldwide? Explore our Brand Resonance Fee packages and discover how we help promote your authorized dealers on a global scale. Let’s discuss how we can collaborate.
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Educate watch enthusiasts about your brand’s DNAShare your heritage, values, and craftsmanship with a passionate and informed audience.
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Promote your latest products and communicationsHighlight new releases, campaigns, and key messages through curated content and features.
WatchDNA Store Locator Pricing
Brand Resonance Fee — scalable, fair pricing based on your retail footprint.
Standard Presence
Up to 5 stores
500 / year
Growing Network
6-50 stores
1250 / year
Established Brand
51-500 stores
3500 / year
Enterprise Global Partner
501-2,000 Stores
7500 / year
Need flexibility? Additional store blocks may be added for edge cases.
Questions?
Contact our team
.
additional services
Leveraging the network and expertise of trusted contributors, a wide range of services is delivered to elevate your online presence, with each collaboration carefully matched to your needs to ensure complete satisfaction with the final result.
copywriting
Trusted contributors are carefully selected to create high-quality content tailored specifically for your platform.
Reviews & Unboxing
Produced from a home studio, a professional studio setting, or directly within your retail or office space, this service authentically showcases your products through honest first impressions and engaging visual storytelling.
Watch Enthusiasts
Selected community members are curated and invited to elevate your event, with extended reach through product features, social media coverage, and editorial articles.
event coverage
The in-store experience, press events, and brand activations—whether on location or while travelling—are captured and showcased through high-quality content, ready to share across social and digital platforms.
WatchDNA is committed to fostering a culture of giving by actively participating in community projects and initiatives. We contribute to social causes and community development through partnerships with exceptional nonprofit organizations such as 1% for the Planet and B1G1.